Barb panel to capture viewing on tablets Posted on 9 September 2014, updated on 22 January 2016 by Jessica Bromley Barb panel to capture viewing on tablets within its gold standard audience measurement
Netflix – Friend or Foe? Posted on 21 July 2014, updated on 22 January 2016 by Jessica Bromley Joe Lewis, Project Director at Barb So I’ve succumbed. It took me a couple of years but I’ve decided to check out what all the fuss is about and subscribe to Netflix, well, the free one month trial anyway. Was I driven to this by a curious desire to watch content differently, where I want […]
Obliteration or Enrichment? Posted on 15 July 2014, updated on 22 January 2016 by Jessica Bromley Jeremy Bullmore writes about exaggeration, hyperbole and enthusiasm
Moneyball and Luis Suárez Posted on 14 July 2014, updated on 22 January 2016 by Jessica Bromley Chief Executive of Barb questions the role big data plays in decision-making.
Barb trials a tablet peoplemeter Posted on 14 July 2014, updated on 22 January 2016 by Jessica Bromley Barb explores the potential benefits of an innovative meter design.
New lifestyle insights available Posted on 12 December 2013, updated on 22 January 2016 by Jessica Bromley It’s now possible to analyse viewing behaviour through Mosaic geodemographic groups.
Barb appoints new Chairman Posted on 9 October 2013, updated on 22 January 2016 by Jessica Bromley Barb today announces the appointment of Nigel Sharrocks as Non-Executive Chairman.
Apples, pears, boom and bust Posted on 17 September 2013, updated on 22 January 2016 by Jessica Bromley Joe Lewis on the importance of establishing standard data definitions
Barb asks for tenders on Dovetail task Posted on 9 July 2013, updated on 22 January 2016 by Jessica Bromley Research agencies invited to design a hybrid measurement system.
Breakthrough in tracking IP television Posted on 13 June 2013, updated on 22 January 2016 by Jessica Bromley Barb appoints Kantar Media to open up audience measurement as never before Barb the official source of television viewing figures in the UK, has today announced that it has appointed Kantar Media to collect census data for TV viewing through all computer devices, including tablets. The move is an innovative collaboration and is made possible […]