Barb today announces that Joe Lewis has been appointed as project director on its executive team. In this expanded role, Joe will have particular responsibility for co-ordinating how Barb and its stakeholders adapt to emerging issues facing broadcast audience research. Justin Sampson, Barb’s Chief Executive, says “Barb is in the process of defining and delivering […]

The impact big data might have on TV audience measurement & what’s next on Barb’s agenda.

by Joe Lewis, Research Manager, Barb As Douglas Adams quite nicely put it, space is big. Incomprehensibly so in fact. Distances and concepts previously thought of as big are mere specks of dust in comparison to space. Now some people would have you believe that traditional consumer surveys are mere specks of dust in contrast […]

London 2012 Olympic and Paralympic Games.

Barb is about to integrate its web-TV meter into the next 500 homes within its core panel. Over the last two years, capability has been created in the Barb system to introduce this new approach to measure TV viewing via laptops and PCs and, after extensive testing, the system has now been proven in the […]

Diamond Jublilee celebrations viewing and opening and closing ceremonies of past Olympics.

Currently any viewing to programmes broadcast within the past 7 days is picked up and reported as time-shifted viewing, provided it takes place on a TV set. (Barb is at the first stage of installing meters in its panel homes to measure TV viewing on PCs and laptops). The main technique for measuring viewing is […]

Measurement sciences activities have revolved around understanding opportunities to align other sources of viewing/usage data from return path or server data sources – defining links, setting guidelines, creating standard models, or ingesting other data sources in appropriate ways. There has been interaction with interested parties to comprehend the range of requirements/ desires of the industry, […]

As London and the rest of the UK prepares itself for the Olympics starting on 27th July we thought it would be interesting to take a look at past Olympics and the viewing they received. The opening ceremonies are spectacular extravaganzas and set the stage for the events ahead. Looking at the past 5 Olympics, […]

With Queen Victoria being the only other British Monarch to reign for more than 60 years (63 years and 7 months) the recent Diamond Jubilee was a great celebration. When Queen Elizabeth II ascended to the throne upon the death of her father, King George VI, on 6th February 1952 and crowned as Queen on […]