Barb Briefing: Taking CFlight Forward Barb assumed governance responsibility in January for CFlight, which relies on trusted data sources, audited to high quality standards, to provide de-duplicated reach and frequency of ad campaigns across all linear and VOD platforms. The latest Barb Briefing session explored how our industry is benefitting from CFlight’s delivery of total campaign reporting. Industry leaders from […] + Read more
Barb Briefing: Innovation Roadmap Update As the industry’s standard for understanding what people watch across all platforms and devices, we’re exploring a variety of new and innovative methods to expand our definition and measurement of total viewing – and at our Barb Briefing: Innovation Roadmap Update, we told our clients all about them. We discussed the range of initiatives that […] + Read more
Barb Briefing: Making Sense of Big Data Revealing insights into what UK viewers are doing today, derived from our unique dovetailing of panel and big data. + Read more
Barb Briefing: The 360° Audience View Fresh insight into how viewers are watching linear television and streaming services today + Read more
Barb Briefing event: June 16th 2021 Over 220 representatives of broadcasters, advertisers and media agencies attended Barb Briefing on June 16th 2021. The briefing was a forward-looking update on how Barb is adapting to the needs of the UK broadcasting and advertising industry. You can watch the full event above. The event featured four guest speakers: Veriça Djurdjevic of Channel 4 […] + Read more
Barb Briefing: Ruth Cartwright Barb AND CFLIGHT COMBINE FOR TOTAL TV PLANNING Sky uses Barb’s Advanced Campaign Hub alongside Sky Media’s CFlight to plan and evaluate campaigns across our VOD and linear channels. And Sky is pleased to be working with Channel 4 and ITV to ensure CFlight is the industry’s first unified metric for live, on-demand and time-shifted […] + Read more
Barb Briefing: Emma Moorhead DATA TO OPTIMISE PLANNING For the past 60 years, media planners have got lucky. We’ve had one major broadcast channel, capable of reaching multiple audiences, all at the same time. TV gave us a rock-solid foundation on which to construct a plan, especially in building brands in the priming stage. A single channel built emotion, […] + Read more
Barb Briefing: Vicky Fox WHAT’S NEXT FOR Barb’S 360° AUDIENCE VIEW There’s a huge amount of trust in the Barb data as the gold standard measurement currency for TV viewing. The incredibly rich dataset enables us to understand not just the volumes and the shares, but those nuances of audience flow across channels and how favourite shows deliver incredible […] + Read more