Barb Briefing: Veriça Djurdjevic Barb’S 360° AUDIENCE VIEW INFORMS WINDOWING STRATEGY It’s A Sin is one of Channel 4’s biggest successes of 2021. It is also a really interesting case study in terms of how we at Channel 4 used Barb data and insights to inform an innovative windowing strategy going forward. Let’s start at the beginning with the […] + Read more