What People Watch: Solo vs. co-viewing Posted on 4 May 2020, updated on 15 May 2023 by Jessica Bromley Barb’s new series What People Watch explores different aspects of how UK audiences are watching television now.
Viewing Report preview: Rhian Feather Posted on 1 May 2020 by Jessica Bromley In a Viewing Report preview, OMD’s Rhian Feather explains how the Barb & IPA TouchPoints data fusion makes TV plans more effective.
What People Watch: Viewing by genre Posted on 28 April 2020, updated on 15 May 2023 by Jessica Bromley Barb’s new series What People Watch explores different aspects of how UK audiences are watching television now.
What People Watch: News age profile Posted on 21 April 2020, updated on 15 May 2023 by Jessica Bromley Barb’s new series What People Watch explores different aspects of how UK audiences are watching television now.
asiCast interview: Justin Sampson Posted on 15 April 2020 by Jessica Bromley Barb’s Chief Executive, Justin Sampson, spoke to asi about how Barb is providing reliable audience measurement data during lockdown.
What People Watch: Non-TV device viewing Posted on 15 April 2020, updated on 15 May 2023 by Jessica Bromley Barb’s new series What People Watch explores different aspects of how UK audiences are watching television now.
What People Watch: Daytime viewing Posted on 6 April 2020, updated on 15 May 2023 by Jessica Bromley Barb’s new series What People Watch explores different aspects of how UK audiences are watching television now.
What People Watch: News channel reach Posted on 31 March 2020, updated on 15 May 2023 by Jessica Bromley Barb’s new series What People Watch explores different aspects of how UK audiences are watching television now.
Barb: A message from the Chief Executive Posted on 25 March 2020, updated on 6 April 2020 by Jessica Bromley A message from Justin Sampson
Barb Explained: TouchPoints integration Posted on 10 March 2020, updated on 15 May 2023 by Jessica Bromley Find out more about the benefits of the Barb and IPA TouchPoints integration and the new types of analyses that can be conducted.