Barb Explained: Audio matching Posted on 11 June 2021, updated on 15 May 2023 by Graeme Smith One of the big questions in audience measurement is how can we tell which programmes are being watched on SVOD platforms? We understand what people are watching on their TV sets due to audio matching (or audio fingerprinting as it’s sometimes known). Audio matching is used to measure viewing that takes place on Freeview, Youview, […]
Barb Explained: Commercials Posted on 11 June 2021, updated on 15 May 2023 by Graeme Smith Barb delivers the trusted audience currency for commercial TV advertising in the UK. Agencies, advertisers and broadcasters are able to access gold-standard data that facilitates the buying and selling of airtime, and allows assessment of campaign performance. This edition of Barb Explained covers some elements of how commercial advertising on linear channels is measured. For […]
Most-viewed programmes on devices Posted on 11 June 2021, updated on 15 May 2023 by Graeme Smith Once again, Barb’s ability to measure viewing on non-TV devices (PCs/Laptops, Tablets and Smartphones) has generated some interesting insights on UK viewing habits. This article picks out some highlights from the top programmes watched on devices in 2020. For more information on how Barb measures viewing on non-TV devices, please see our Barb Explained article […]
Pre-broadcast viewing Posted on 11 June 2021, updated on 15 May 2023 by Graeme Smith As viewers become more accustomed to accessing broadcaster video on-demand (BVOD) services regularly, this has opened up opportunities – episodes can be made available before they are broadcast on linear channels. By working with broadcasters, Barb has developed techniques to measure this pre-broadcast viewing alongside live and post-broadcast viewing up to 28 days after transmission, […]