Privacy FAQs FAQs What is Barb? Barb Audiences Limited is the UK’s independent TV audience measurement organisation. We help the media industry understand what people watch and how viewing habits are changing. You can learn more about our work by visiting www.barb.co.uk. What is Barb Panel Plus? Barb Panel Plus is a service that collects anonymous viewing […] + Read more
Data delivery How does Barb get data to our clients each day? Once we’ve worked out which members of our representative panel are in front of a screen and which content they are watching, we deliver this information to our clients so that they can judge the success of their programmes and advertising campaigns. All the retrieval, […] + Read more
Device-based census data Barb collects device-based data whenever anyone in the UK watches a broadcaster video-on-demand (BVOD) service on PCs, tablets and smartphones. These data provide granular evidence of how online TV is being watched. How do we do this? Together with Kantar Media, we work with broadcasters to embed software code into their BVOD services across different […] + Read more
The Barb panel What is the Barb panel and why is it important? The Barb panel provides a trusted, objective view of the entire nation’s viewing habits. We draw on two sources of data to deliver the UK’s television audience ratings: the Barb panel and big data sourced from devices. While we like big data, it has its […] + Read more
The new amendment cycle Forthcoming changes to programme and commercial amendment cycle On 8th January 2018, a new amendment cycle will be implemented (affecting amendment files delivered on 9th January onwards). The current cycle of amendments at 1 and 3 weeks following the first release of transmissions data will be replaced by a new schedule as follows: Spot and […] + Read more
Joint Industry Currencies The Joint Industry Currencies are unique. The industry created them to provide audience numbers and trading metrics for each advertising medium. They are owned and developed by the communications industry. Advertisers, agencies and media owners work in concert to deliver one, credible and objective trading currency for each medium. As well as creating the standard […] + Read more
Changes to Barb subscriber agreements Barb has recently introduced changes to the way that it manages agreements for advertisers who use Barb data. Outlined below is why changes were introduced and what they mean for advertisers. Why is change necessary? The structure of Barb’s terms and conditions has evolved over the years in a piecemeal fashion. This has resulted in […] + Read more
Barb legal information Website terms and conditions 1. Barb Audiences Ltd 1.1 Barb Audiences Limited is a private company limited by guarantee whose registered company number is 03611026 and whose registered address is 4th Floor, 114 St Martin’s Lane, London WC2N 4BE (“Barb”). 2. This website 2.1 Barb owns the website located at www.barb.co.uk (the “Website”). By accessing […] + Read more
How to subscribe Full details of Barb’s fees, and terms & conditions of data use, can be found in the Barb rate card. All Barb users pay annual fees which are dependent upon their use of the data. To subscribe to the Barb television audience measurement service please complete the contact form. Data access is generally provided to users […] + Read more