Barb, the industry’s standard for understanding what people watch, today announced it has awarded the CFlight Landscape Study to insights consultancy BVA BDRC. This study will enable Barb to accurately estimate the size and profile of audiences to TV platforms in the UK and understand the household dynamics of video-on-demand (VOD) consumption. Barb assumed governance […]

Barb has released data from its Establishment Survey showing that 18.8m UK homes (65.4%) had access to a subscription video-on-demand (SVOD) service in Q4 2023, a decrease from 19.3m (67.3%) in Q3 2023. For the first time, Barb has shared the Netflix advertising tier estimate which is 1.45m (5.1% of homes). These homes form part […]