Lockdown genre trends Posted on 17 March 2021, updated on 15 May 2023 by Jessica Bromley Welcome to a new edition of What People Watch, a series exploring different aspects of how UK audiences are watching television now. This week, we look at how trends in genre-viewing differ between current and previous lockdowns. TV set viewing to Barb-reported channels As suggested by the earlier live figures, consolidated 7-day viewing to Barb […]
BVOD Planner enhancements with optimiser Posted on 8 March 2021, updated on 9 March 2021 by Jessica Bromley Barb, the UK television audience measurement currency, has today launched upgrades to its BVOD planner to improve functionality and user experience. These improvements are the first in a series of changes planned for 2021 that will provide buyers and sellers of advertising with a multi-platform optimiser. The BVOD planner, first released in June 2020, is […]
Barb Explained: BVOD Planner & optimiser Posted on 8 March 2021, updated on 15 May 2023 by Jessica Bromley In March 2021, Barb launched upgrades to its BVOD planner to improve functionality and user experience. The BVOD planner, first released in June 2020, is designed to help agencies and advertisers plan advertising campaigns across Barb-reported commercial broadcasters’ linear channels and VOD platforms. The BVOD planner enables agencies and advertisers to forecast the unduplicated reach […]
YouTube viewing Posted on 2 March 2021, updated on 15 May 2023 by Jessica Bromley Welcome to a new edition of What People Watch, a series exploring different aspects of how UK audiences are watching television now. This week, after our regular look at viewing levels in lockdown, our featured topic is on the YouTube viewing data that are coming from Barb’s rollout of router meters into our panel of […]
Barb extends contract tender process Posted on 23 July 2020 by Jessica Bromley Barb has announced a year-long extension of its contract tender process for two of its main research contracts.
Lockdown summary Posted on 21 July 2020, updated on 15 May 2023 by Jessica Bromley Barb’s series What People Watch explores different aspects of how UK audiences are watching television now.
Viewing by pub goers Posted on 13 July 2020, updated on 15 May 2023 by Jessica Bromley Barb’s series What People Watch explores different aspects of how UK audiences are watching television now.
Live/OD on devices Posted on 6 July 2020, updated on 15 May 2023 by Jessica Bromley Barb’s series What People Watch explores different aspects of how UK audiences are watching television now.
Nil and guest viewing Posted on 29 June 2020, updated on 15 May 2023 by Jessica Bromley Barb’s series What People Watch explores different aspects of how UK audiences are watching television now.