What People Watch: Mr Bates vs Netflix Posted on 28 February 2024, updated on 28 February 2024 by doug.whelpdale@barb.co.uk On New Year’s Day the nation’s largest commercial broadcaster, ITV, and Netflix, the largest pureplay VOD service, gave us two stories of intrigue and deception, one true, the other fictional. The headline viewing figures have been well publicised. The first episode of ITV’s Mr Bates vs The Post Office won a seven-day audience of 9.2m. […]
What People Watch: Three themes from '23 Posted on 15 January 2024 by doug.whelpdale@barb.co.uk Welcome to 2024. In reviewing 2023 three items have recurred more than most. We will tackle each one in more detail below. In short they are: The idea that watching on-demand or via a streaming service dominates viewers’ time. YouTube. It features in almost every discussion about TV. We commented on the growing importance […]
Viewing by age group Posted on 9 February 2021, updated on 15 May 2023 by doug.whelpdale@barb.co.uk Welcome to a new edition of What People Watch, a series exploring different aspects of how UK audiences are watching television now. In the last edition we looked at an aspect of viewing among younger audiences, this time we look at overall viewing across all age-groups. TV set viewing to Barb-reported channels Seasonal viewing trends […]
Viewing by 11-16s Posted on 27 January 2021, updated on 15 May 2023 by doug.whelpdale@barb.co.uk Welcome to a new edition of What People Watch, a series exploring different aspects of how UK audiences are watching television now. In this edition we look at how younger viewers are once again changing their viewing patterns in lockdown, as well as our regular look at viewing trends overall. TV set viewing to Barb-reported […]
Total TV set use Posted on 13 January 2021, updated on 15 May 2023 by doug.whelpdale@barb.co.uk Welcome to a new edition of What People Watch, a series exploring different aspects of how UK audiences are watching television now. With a national lockdown now in place, this edition shows how viewing patterns have started to change once more, as well as taking at look at some viewing trends from December, traditionally the […]
SVOD households grow in Q3 2020 Posted on 18 November 2020 by doug.whelpdale@barb.co.uk Barb, the UK television audience measurement currency, has released data from its Establishment Survey for Q3 2020. The survey enables Barb to understand the characteristics of UK households, part of ensuring that our daily reporting of television audiences is representative of the whole population. One measure that is tracked in the Establishment Survey is the […]
Justin Sampson: cross-media measurement Posted on 9 November 2020, updated on 15 May 2023 by doug.whelpdale@barb.co.uk Mediatel Newsline has today published an opinion piece by Barb’s Chief Executive Justin Sampson on cross-media measurement and the importance of consistent definitions across measurement systems. You can read the article here: Mediatel Newsline This article follows a speech that Justin gave at ASI 2020 on Friday, November 6th. To watch this speech, please click […]
Non-TV device viewing Posted on 21 October 2020, updated on 15 May 2023 by doug.whelpdale@barb.co.uk Welcome to a new edition of What People Watch, a series exploring different aspects of how UK audiences are watching television now. In the third edition of What People Watch we looked at how non-TV device viewing was faring during the early part of national lockdown. In this edition, we update these figures to show […]
BVOD Planner brings benefits to clients Posted on 5 October 2020 by doug.whelpdale@barb.co.uk The ability of television broadcasters to reach and communicate with the UK population has always been strong, and these opportunities have only been enhanced by the availability of broadcasters’ own video-on-demand (BVOD) services. The launch of these services on TV sets and across other media devices mean that viewers can access their favourite content in […]
Barb issues ITT for five contracts Posted on 23 September 2020 by doug.whelpdale@barb.co.uk Further to its earlier announcement on July 23rd, Barb, the UK television audience measurement currency, has today issued a refreshed invitation to tender which covers five research contracts: Audience measurement panel & data collection Survey design, methodology and auditing Recruitment for panel setup Broadcaster video-on-demand (BVOD) census data collection Auditing of BVOD data collection Barb […]