In addition to the current measurement service, Barb concurrently runs a twice yearly tracker survey to identify viewing trends outside of the core Barb measurement service. This is done via an omnibus survey carried out by Ipsos MORI on behalf of Barb. Although limited, the survey does provide broad outlines of viewing behaviours beyond the […]

Online and mobile viewing and analysis of individuals appointments to view.

The Barb Measurement Sciences Forum was launched today by Chief Executive Bjarne Thelin. At a presentation in London today (4 October) he appealed for more involvement from across the television and advertising industries in order to develop the potential of television measurement, and facilitate the coordinated use of additional data and so keep the measurement […]

The Barb Establishment Survey provides data on population profiles and on the ownership of television equipment. These are used as the basis for Barb universes, and for setting panel balance benchmarks. The survey is carried out throughout the year across a sample of approximately 53,000 households annually. Chart 5 shows a selection of Establishment Survey […]

Any non-live viewing to programmes that takes place within 164 hours (approx7 days) of the original broadcast is reported as time-shifted viewing. This includes playback through PVRs, DVD-recorders or VCRs as well as via catch-up services available through the TV. Time-shifted viewing through TV sets has continued to increase in recent years (see Chart 1) […]

Time-shifted viewing analysis, and Barb Establishment Survey data.

Barb will take a major step towards the measurement of television viewing on PCs, laptops and tablet devices with the initial rollout of a web TV viewing meter in 100 Barb panel homes during the second half of 2011. The initial step will monitor the data production process and the impact of the meter in […]

Tracking audiences in times of change, Royal Wedding viewing analysis.

Quarterly Reach Report Barb posts a 3 month reach report on its website within the ‘Viewing Figures’ section which demonstrates how channel reach builds up over time and shows that even very small channels are not just represented by a handful of homes. The very smallest Barb reported channel attains reach of ¼ million individuals […]

Barb is 30 years old this summer, and has overseen TV measurement for the UK through some years of dramatic change. The pace of change is getting faster and the challenges of measurement seem to continue to increase. Barb has been actively addressing the future of TV audience measurement and anticipates an evolving role going […]