Barb welcomes UKTV on board Posted on 3 January 2017, updated on 17 February 2017 by Jessica Bromley News announcement: 3rd January 2017
Ipso post facto Posted on 15 December 2016, updated on 15 December 2016 by Jessica Bromley Joe Lewis discusses how to approach media research in a post-truth world.
Barb at ASI 2016 Posted on 9 November 2016, updated on 18 November 2016 by Jessica Bromley Joe Lewis presents on engaging young people in panel research at ASI conference in Budapest.
Dovetail Boost Panel ITT Posted on 4 November 2016 by Jessica Bromley Barb is requesting proposals with the view to enhance our audience measurement across all devices in the home.
Keep calm and watch football Posted on 31 October 2016, updated on 1 November 2016 by Jessica Bromley Whether it’s on a tablet or a TV set there’s still only one way to watch sport and that’s live.
New Appointment Posted on 27 September 2016, updated on 17 February 2017 by Jessica Bromley Barb welcomes Rhiannon Griffiths to the executive team as Head of Strategic Developments.
TV viewing in the internet age Posted on 26 August 2016 by Jessica Bromley Article written by Justin Sampson, Chief Executive, Barb for Admap magazine, July 2016.
I love it when a planner comes together Posted on 2 August 2016 by Jessica Bromley How long is the shelf life of a TV programme? Barb’s Joe Lewis looks at 29+ day playback data to find out.
Barb and the future of integration Posted on 11 July 2016 by Jessica Bromley Article written by David Fletcher, Chief Data Officer, MEC for Mediatel Newsline.
Update: Project Dovetail Posted on 26 April 2016, updated on 27 April 2016 by Jessica Bromley Project Dovetail has become synonymous with Barb’s development strategy. The objective is to deliver robust viewing data across platforms and devices. The strategic context is set by the increasing fragmentation that is brought on by the growth of timeshift viewing, new on-demand services, content distribution through the internet and the advent of dynamically inserted advertising. […]