Quarterly Channel Reach Q4 2016

14 February 2017

Journalists

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The Joint Industry Currencies are unique. The industry created them to provide audience numbers and trading metrics for each advertising medium.

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As well as creating the standard metrics that serve as the bedrock for evaluating and trading advertising media, the joint industry currencies also provide critical inputs that enable advertisers and their agencies to understand the effectiveness of cross-media marketing campaigns.

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The UK Joint Industry Currencies are ABC, Barb, JICPOPS, JICREG, JICWEBS, PAMCO, RAJAR and ROUTE.

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