Annual viewing report

Our society has more data than ever before. Broadcasters, marketers and agencies can use and reuse this wealth of information in lots of secondary ways — solving problems, finding correlations and identifying sales potential.

BARB data are often the cornerstone of such analyses. Since 1981 BARB has been the official source of television figures in the UK. It’s known as the gold standard. This reputation has been won through vigilance on the quality of the data produced. And also because we continually develop new ways of measuring what the UK population is watching.

The Viewing Report is a glimpse under the bonnet of what we do. We hope you enjoy reading it.

The report was printed in May 2015 so you may find some updated graphs and figures from this report within our Trendspotting section.



The Viewing Report – November 2013