BARB Explained

BARB Explained: The BVOD services report

3 April 2019

We have launched the BVOD services report LINK in place of the former TV player report. The BVOD services report is complementary to the four-screen viewing dashboard; the dashboard contains people-based data, while the BVOD services report provides a device count. In this BARB Explained, we’ll look at the type of insight you can gain from the BVOD services report.

In previous articles in this series, we have looked at how we collect viewing data from two sources: the BARB panel and device-based census data from PCs, tablets and smartphones. By combining these two sources of data in a process called Dovetail Fusion, we can report multiple-screen programme ratings. These figures can be found in the four-screen viewing dashboard; they show the number of people watching the most popular programmes weekly on every channel across four screens: TV sets, PCs, tablets and smartphones.

By contrast, the data in the BVOD services report are device-based census data, not people-based data. The BVOD services report includes viewing time via all BARB-reported BVOD services on devices (PCs, tablets and smartphones) – so if you, or anyone in the UK, watch television through a reported BVOD service on a device, these viewing data will be included in the BVOD services report.

This means that the BVOD services report provides a picture of total viewing time across all audited services, and can be used for trend analysis. You can look at its data in a number of ways. You can compare the aggregate viewing time by BVOD service or broadcaster group, split into live streaming and on-demand viewing. You can also look at live streaming by channel or broadcaster group, as well as viewing levels over time by device.

The BVOD services report therefore gives a valuable insight into the seasonal variation in viewing on devices. For example, looking at the viewing levels over time by BVOD service trend chart LINK, we can see that, in 2018, BBC iPlayer device viewing peaked in June during the World Cup, while device viewing via ITV Hub was at its highest throughout June and July, driven by viewing to the World Cup and Love Island.

The viewing over time by devices trend chart LINK illustrates that, of the three device types, tablets experienced the highest weekly viewing levels throughout 2018. However, while all three devices enjoyed an increase in viewing during the broadcast of the World Cup and Love Island in June and July, PCs jumped to overtake tablet viewing for three weeks during this period.

Watch this space for further updates on multiple-screen viewing.